Descriptions
Summary
**Chief Marketing & Communications Officer (CMCO)**
**Aga Khan University**
**Overview**
- Aga Khan University invites applications for the position of Chief Marketing & Communications Officer (CMCO).
- The CMCO will define and drive the University`s marketing and communications vision, ensuring that institutional priorities are translated into clear, credible, and high-impact market and stakeholder engagement strategies.
**Key Responsibilities**
- **Strategic Brand & Market Leadership**
- Develop and steward a unified brand architecture across academic, clinical, research, and international programmes
- Define brand positioning frameworks and audience strategies across various stakeholders
- Ensure consistent institutional identity and message standards across all channels and campuses
- **Institute Strategy & Governance**
- Develop and implement multi-year marketing and communications strategies and annual operating plans
- Establish performance frameworks, KPIs, and ROI measurement models
- Create enterprise communications governance standards and operating policies
- **Executive & Reputation Advisory**
- Advise the President and senior leadership on communications positioning and stakeholder sensitivity
- Lead institutional issues management and crisis communications response
- Monitor reputation risk indicators and guide proactive mitigation strategies
- **Media & Public Engagement**
- Build and manage senior-level media relationships across priority markets
- Direct media strategy for institutional announcements and high-visibility initiatives
- Oversee spokesperson strategy and media readiness frameworks
- **Digital Strategy & Channel Performance**
- Lead and execute University`s digital marketing, website, and social platform strategy
- Strengthen analytics and performance tracking across communication channels
- Drive modernization of digital engagement and outreach approaches
- **Stakeholder & Internal Communications**
- Design integrated internal communications frameworks across faculty, staff, and student communities
- Partner with institutional leaders to align messaging across units and functions
- Strengthen cross-campus communications coordination
- **Content & Creative Direction**
- Set University`s content strategy and storytelling standards
- Oversee development of flagship publications, campaigns, and multimedia assets
- Ensure message clarity, audience relevance, and quality control
- **Leadership & External Representation**
- Facilitate the University`s leadership in its strategic planning and institutional initiatives
- Represent AKU in relevant external forums and partnerships related to marketing and communications
- Support visibility-building collaborations and alliances
- **Market Intelligence, Insights, and Innovation**
- Direct brand perception, stakeholder insight, and market intelligence studies
- Integrate research findings into planning and positioning decisions
- Strengthen evidence-based communications planning
- Explore and guide the adoption of emerging technologies, including AI enabled analytics and content approaches to enhance engagement, digital modernization, insight generation and communication effectiveness
**Requirements**
- **Qualifications & Experience**
- Advanced degree in Communications, Marketing, Journalism, Public Affairs, or a related field
- Professional certifications in leadership, digital strategy, or brand [...]
How to apply
Use the application link below to open the official application form.
