Descriptions

SUMMARY

OVERVIEW

Job Description Head Of Marketing Department Company: Backbone Tanzania Company Limited Location: Kibaha, Pwani. Employment Type: Full-Time Reports to: National General Manager Job Purpose The Head of Marketing is responsible for leading the company’s marketing function across Animal Feeds, Day-Old Chicks, Edible Oil and other assigned product categories . The role establishes marketing priorities, prepares activity and budget plans, coordinates the Marketing Department with Sales, Operations, Hatchery, Feed Mill Technical Management and other departments, and evaluates the commercial effectiveness of marketing investments. The Head of Marketing provides leadership to the Trade Marketing & Market Insights Officer and other marketing personnel or service providers. The role’s primary responsibility is planning, coordination, decision-making, resource allocation and performance management . Key Objectives Develop and execute marketing strategies aligned with the company’s commercial objectives. Strengthen the company’s brands across retail, ago-dealer, farmer and consumer markets. Allocate marketing resources to activities with the strongest commercial potential. Align marketing [...]

RESPONSIBILITIES

- Marketing Strategy and Departmental Leadership Lead the development and implementation of annual and quarterly marketing strategies in alignment with the Regional Marketing Department.

- Translate business and revenue objectives into product, channel and regional marketing priorities; establish marketing objectives across assigned product categories; lead the departmental marketing calendar; establish working procedures and reporting standards; and advise management on brand, customer, market and competitor developments Activity Planning and Prioritization Prepare and coordinate annual, quarterly and monthly marketing plans covering trade marketing, digital marketing, dealer branding, farmer engagement and promotional activities.

- Identify priority regions, customer segments, dealers, retail outlets, products and market opportunities, and ensure that major marketing activities have clear objectives, target audiences, expected outcomes and resource

REQUIREMENTS

- Marketing Budget Planning and Control Prepare and manage the annual marketing budget in alignment with the National General Manager and Regional Marketing Department.

- Allocate resources across products, regions, channels, campaigns and activities; monitor expenditure against approved budgets; assess supplier proposals with Procurement and Finance; identify cost-saving opportunities; and evaluate the financial and commercial return of major marketing activities.

- Cross Departmental Coordination Act as the principal link between Marketing and other departments, coordinating with Sales, Operations, Logistics, Hatchery Management, Feed Mill Production, Technical and Customer Service teams, Finance and Procurement.

- Ensure marketing activities are aligned with sales priorities, product availability, production schedules, inventory, technical information and operational capacity Trade Marketing and Channel Strategy Develop and coordinate retail merchandising and agro-dealer branding strategies.

- Establish criteria for priority dealers and retail outlets, oversee investments in shop branding, display units and point of sale materials, maintain merchandising and brand-compliance standards, and recommend corrective actions based on field findings.

- Events and Field [...]

HOW TO APPLY

HOW TO APPLY: Interested applicants who meet the above criteria are encouraged to submit their comprehensive CV and supporting document to: [email protected] Deadline 30 th September 2026 Only shortlisted candidates will be contacted. Backbone Tanzania is an equal opportunity employer and encourages all qualified candidates to apply. How to Apply for this Job No separate application link was provided.