Descriptions

SUMMARY

OVERVIEW

Job Description Head of Marketing About the role Ramada Resort Dar es Salaam is seeking a commercially focused Head of Marketing to lead and execute marketing strategies across its hotel cluster. The successful candidate will strengthen brand positioning, accelerate customer acquisition, increase direct bookings and deliver measurable revenue growth. The role requires strong creative and visual judgement, including the ability to brief, manage and challenge professional creative agencies effectively. Position details Position: Head of Marketing Department: Marketing Reports to: Cluster General Manager Dotted-line reporting: Director of Creative Job purpose To lead and execute commercially driven marketing strategies across the hotel cluster that strengthen brand positioning, accelerate customer acquisition, increase direct bookings and deliver measurable revenue growth. Key

RESPONSIBILITIES

- Marketing strategy and commercial performance Develop and execute the annual cluster marketing strategy and communications plan, aligned with the commercial objectives of all hotels within the cluster.

- Work closely with the Cluster Sales Manager, Revenue Manager and hotel operational teams to ensure marketing activities support commercial objectives while maintaining Sales and Marketing as separate functions.

- Develop integrated marketing campaigns designed to drive: Occupancy Average Daily Rate (ADR) Revenue per Available Room (RevPAR) Direct bookings Food and beverage revenue Meetings, Incentives, Conferences and Exhibitions (MICE) Weddings and events Leisure and corporate demand Ensure marketing campaigns are linked to measurable commercial outcomes and provide clear analysis of revenue contribution and return on investment.

- Maintain a strong understanding of hospitality commercial performance, including occupancy, ADR, RevPAR, direct bookings, F&B revenue, MICE, weddings and events, and use this knowledge to guide marketing decisions.

- Digital marketing and customer acquisition Manage and optimize all digital marketing channels, including: Search Engine Optimization (SEO) Search Engine Marketing (SEM) Paid social media Google Ads Meta Business Suite and Ads Manager Email marketing Customer Relationship Management (CRM) Hotel websites Content Management System (CMS) platforms Google Analytics Online listings Develop and manage digital acquisition strategies to increase website traffic, direct bookings, database growth and customer engagement.

- Monitor website performance, conversion rates, campaign attribution, customer acquisition costs and other relevant digital marketing key performance indicators.

- Creative content and brand management Develop creative concepts and content for: Websites Social media Email campaigns Advertisements Brochures Menus Promotional materials Other marketing communications Develop clear, commercially focused creative briefs.

- Brief, manage and challenge professional creative agencies, photographers, videographers, designers and other suppliers to ensure their deliverables meet the required brand, quality and commercial objectives.

- Oversee professional photography and videography.

- Critically assess the creative quality, visual standards and brand alignment of all marketing materials.

RESPONSIBILITIES

- Ensure compliance with copyright, advertising, data protection, corporate brand and applicable regulatory

REQUIREMENTS

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- Perform any other duties reasonably assigned by the Cluster General [...]

HOW TO APPLY

How to apply Submit your CV and copies of relevant academic certificates by email to [email protected] .