Descriptions
Summary
**Overview**
• Develop and execute integrated marketing strategies to strengthen brand positioning, drive engagement, and increase conversions.
• Oversee digital presence, ATL and BTL initiatives, agency coordination, campaign performance, and cross-functional alignment with business objectives.
**Key Responsibilities**
• Social Media Strategy & Management:
• Develop and implement a comprehensive social media strategy aligned with overall marketing objectives.
• Oversee content creation and management across platforms such as Instagram, TikTok, LinkedIn, and X.
• Ensure consistent brand voice and high-quality, engaging content.
• Community & Engagement:
• Manage daily interactions across social media platforms.
• Build and maintain a strong, engaged online community.
• Campaign Management:
• Plan and execute end-to-end marketing campaigns.
• Coordinate with cross-functional teams to ensure campaign alignment with business goals.
• Analytics & Reporting:
• Track and analyze key performance indicators (KPIs) such as engagement, reach, and conversions.
• Prepare regular reports with insights and recommendations for improvement.
• Trend Monitoring:
• Stay updated on emerging digital trends, platform updates, and competitor activities.
• ATL (Above-the-Line) Marketing:
• Lead brand awareness campaigns across mass media channels.
• Collaborate with external agencies to develop and execute campaigns effectively.
• BTL (Below-the-Line) Marketing:
• Develop targeted campaigns such as email marketing, POS promotions, and direct marketing initiatives.
• Plan and execute experiential marketing activities.
**Requirements**
• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 2 years of experience in social media and digital marketing.
• Strong understanding of ATL and BTL marketing strategies.
• Excellent communication, creativity, and analytical skills.
• Experience working with marketing tools and analytics platforms.
**Benefits**
No information provided.
**Deadline**
No information provided.
**Job Type**
No information provided.
**Apply At**
Niajiri
How to apply
Use the application link below to open the official application form.
