Descriptions
Summary
**Job Title: Promotion and Advertising Executive**
**Overview**
• Develop, manage, and execute all advertising, branding, and promotional strategies for Lumac Tanzania Enterprises Limited.
• Maintain a strong, consistent, and competitive brand presence in the market while driving customer engagement, increasing visibility, and supporting revenue growth.
**Key Responsibilities**
• **Brand Development & Positioning**
• Develop and implement a clear and compelling brand strategy aligned with the company’s vision and business objectives.
• Define and maintain brand identity, including messaging, tone, and overall market positioning.
• Ensure uniform application of brand standards across all company materials, communications, and touchpoints.
• **Promotional Strategy & Campaign Management**
• Plan, design, and execute strategic promotional campaigns aimed at increasing brand awareness and generating business opportunities.
• Develop structured promotional calendars aligned with product offerings, market demand, and seasonal trends.
• Evaluate the effectiveness of campaigns and optimize strategies for improved results.
• **Advertising & Market Visibility**
• Lead the planning and execution of advertising initiatives across appropriate channels (digital and traditional).
• Identify the most effective platforms to reach target customers and maximize brand exposure.
• Monitor advertising performance and ensure efficient use of resources.
• **Market Research & Competitive Intelligence**
• Conduct ongoing research on market trends, customer behavior, and industry developments.
• Analyze competitor activities, branding approaches, and promotional strategies.
• Identify opportunities for differentiation and recommend strategic actions to strengthen market position.
• **Customer Engagement & Brand Experience**
• Create meaningful brand experiences that foster customer loyalty and positive perception.
• **Sales Support & Business Growth**
• Collaborate with the sales function to align promotional efforts with revenue targets.
• Develop branding and promotional strategies that directly contribute to lead generation and conversion.
**Requirements**
• **Technical Skills**
• Brand Strategy & Positioning
• Marketing & Advertising Strategy
• Digital Marketing (Meta Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, Google Ads, Bulk Email campaigns, Bulk SMS campaigns)
• SEO & Online Visibility
• Market Research & Competitive Analysis
• Data Analysis
• Campaign Planning & Execution
• Brand Governance & Consistency Management
• Customer Insight & Behavior Analysis
• Lead Generation & Conversion Strategy
• Sales & Marketing Alignment
• Budgeting & ROI Management
• Strategic Thinking & Business Acumen
• Website Updates
• **Qualifications and Experience**
• Diploma or Bachelor’s Degree in a related field
• Minimum of 2 years’ experience in branding, marketing, or advertising
• Proven experience in managing advertising campaigns (digital and/or traditional)
• Basic proficiency in Meta Ads and Google Ads
• Strong understanding of branding principles and market positioning
• Experience in developing and executing promotional campaigns
**Benefits**
No information provided.
**Deadline**
Open until filled (early applications encouraged).
**Job Type**
Full-Time.
How to apply
Use the application link below to open the official application form.
